Tag Archives: user experience

The Ten Principles Behind Great Customer Experiences

Over the weekend, I finished reading The Ten Principles Behind Great Customer Experiences, by Matt Watkinson. It’s an invigorating and enlightening read, and if you’re interested in service design or product management, I think you’ll enjoy it.

(image from mattwatkinson.co.uk)
(image from mattwatkinson.co.uk)

Matt Watkinson applies design thinking to the whole user experience. The book outlines a series of perspectives on how to make interacting with a business, product or service into a great experience for the customer. Continue reading The Ten Principles Behind Great Customer Experiences