Tag Archives: marketing

Gamification for Collaborative Consumption (part 2 of 2)

This is my answer for the third written assignment of the Gamification class I’m taking through Coursera. The question in full can be found here.

You are approached by Rashmi Horenstein, the CEO of ShareAll, a prominent company in the hot collaborative consumption space. She knows you are one of the top experts on gamification, which she has heard can revolutionize business. She asks you to present a proposal for a gamified system to take her business to the next level.


Define business objectives

The main objective is “to take the business to the next level,” i.e. to generate growth for ShareAll in its market, and as a result to increase profits.

There are three sub-objectives to achieve this growth:

  1. Increasing the sharing activity of existing customers
  2. Attracting new customers to the service
  3. Attracting new business partners

Photo from Australian National Maritime Museum via Flickr Commons
Photo from Australian National Maritime Museum via Flickr Commons

Continue reading Gamification for Collaborative Consumption (part 2 of 2)

Using gamification to improve health – (part 2 of 2)

This is my answer for the second written assignment of the Gamification class I’m taking through Coursera. The full question is available here.

Describe in general terms a gamified system that could effectively motivate behaviour change to improve the health of city employees. Specifically, explain how the system would effectively incorporate intrinsic motivation, extrinsic motivation, or both. Your answer should address the fact that this is an internal gamification project, targeted at the institutional goals of the city government. The system can use any technology (or no technology!), so long as the resources required seem justified by the scope of the opportunity.

(via Cornell University Library archive)
(via Cornell University Library archive)

Continue reading Using gamification to improve health – (part 2 of 2)

Using gamification to improve health – (part 1 of 2)

This is the question for the second written assignment of the Gamification class I’m taking through Coursera. My answer will follow soon.

Photo via National Media Museum and Flickr Commons
Photo via National Media Museum and Flickr Commons

You are approached by Ryan Morrison, the mayor of a medium-sized city in the Midwest of the United States. He has heard that you know a lot about gamification and believes that gamification techniques can transform city government.
Continue reading Using gamification to improve health – (part 1 of 2)

PRODUCT RELATIONSHIP MANAGEMENT by EVRYTHNG

In his talk “The Future is not an Internet-connected Egg Box,” Alex Jones of Fjord highlighted one of the major gaps in thinking about the internet of things. We shouldn’t link every device to the internet just because we can. Instead, the act of connecting must add value to the experience of using the product. The human layer of the interaction is where meaning and value is added. We don’t need to hook up our egg box to the internet. We need to make connected products mean something to the people using them. In the white paper Product Relationship Management, Evrythng CEO Andy Hobsbawn sets out a clear and compelling vision of how to make that happen.

“It’s time for our physical products to be as clever as Google, as immediate as Twitter, as informative as Wikipedia, as social as Facebook, as useful as Evernote, as personal as Amazon, and as entertaining as YouTube.”

PRM-title
Continue reading PRODUCT RELATIONSHIP MANAGEMENT by EVRYTHNG

Five reasons to use gamification to market breakfast pastries. (part 2 of 2)

This is my answer for the first written assignment for the Gamification class I’m taking through Coursera. You can read the question in full here.


Provide as many reasons as you can why gamification could be a useful technique to apply to the situation your manager has presented to you. Explain why these reasons address the specific scenario provided. At this stage, focus on the problem rather than the solution. In other words, describe the goals of the project, not the particular game elements or other techniques you plan to use.


Why would gamification be useful in marketing a new line of breakfast pastries? I will outline five reasons.

Why use gamification to market breakfast pastries? (part 1 of 2)

This is the first written assignment for the Gamification class I’m taking through Coursera. I’ll publish my answer later this week.


Why use gamification to market breakfast pastries?

Project Part I: Definition

You are an employee of Cereals Incorporated, a large manufacturer of breakfast food products.  Your supervisor, Madison County, approaches you because she knows you recently took a course on gamification, which she has heard will revolutionize marketing.  She tells you that Cereals Inc. is about to release a new line of ready-to-eat breakfast pastries, and she wants to know whether to use gamification as part of the marketing strategy.  The breakfast pastries will be aimed at the 18-35 age bracket. Surveys show members of this demographic often skip breakfast because they don’t want to eat the typical cereals of their youth, and they are too active to cook their own breakfasts. 

Market research indicates that the pastries are likely to appeal more to women than men by a 65%-35% ratio. Cereals Inc. has a 35% share of the overall breakfast food market, but only a 10% share of the fragmented ready-to-eat segment.
Continue reading Why use gamification to market breakfast pastries? (part 1 of 2)